As a global brand rooted in performance, Oakley doesn’t settle for average — especially not at one of Europe’s most iconic cycling events: the Amstel Gold Race. With thousands of fans, athletes, and media watching, Oakley needed a setup that was fast, bold, and impossible to overlook. The solution? A custom double Airdome® inflatable tent configuration — complete with printed walls, extended awnings, and aerodynamic presence. Built for speed, built for visibility, this activation was more than a shelter — it was a branded experience, deployed in under 20 minutes and remembered long after the race ended.
Oakley at Amstel Gold Race — Inflatable Tents That Dominate the Roadside
For the Amstel Gold Race, Oakley needed a bold, mobile setup to match the speed and scale of the event. We delivered a double Airdome® setup that turned heads at every turn.
High-Speed Branding at a High-Profile Race
During one of Europe’s most iconic cycling events — the Amstel Gold Race — Oakley activated in style. With thousands of spectators lining the course and media coverage across the continent, visibility wasn’t just important — it was everything.
To meet the moment, Oakley deployed a powerful setup: two fully branded Airdome 500 inflatable tents, seamlessly connected to form one impressive brand base.
Double Airdome Setup. Full-Impact Presence.
The setup featured:
2x Airdome 500 tents, connected side by side
Full-color printed walls with high-impact product visuals
Custom awnings to extend shade and branding area
Strong anchoring system to ensure stability in outdoor conditions
A setup time of under 20 minutes with minimal crew
From every angle, Oakley’s activation became a standout destination — for riders, fans, and the press. The inflatable structure served as a showroom, hospitality zone, and brand hub in one.
Built for Speed. Designed for Visibility.
Just like the athletes they sponsor, Oakley values performance. Their setup had to be fast to deploy, transportable across events, and visually dominant from every angle — even in crowded cycling villages or along narrow roads.
The Airdome’s aerodynamic structure and full-surface branding made it ideal for:
Quick brand deployment at fast-paced races
Mobile marketing across tour locations
Visual consistency from one city to the next
Inflatable tents for outdoor activations and sports events
Inflatable tents have become essential tools for outdoor brand activations — especially at high-energy events like cycling races, motorsport, and endurance competitions. They're fast to set up, lightweight to transport, and fully brandable.
At EBS, we produce premium inflatable tents under our Airdome® line — trusted by global brands like Oakley, McLaren, and Yamaha. Each tent is engineered for performance, impact, and total brand expression.
Why leading brands choose Airdome inflatable tents:
✅ Fast setup (under 10 minutes)
✅ Full-surface printing in any design
✅ Compact to transport
✅ Expandable: connect multiple domes
✅ Weatherproof, durable, and high-quality
✅ Includes free 3D concept and 5-year warranty
Want to make your brand unmissable at your next event?
👉 Request your free Airdome® 3D concept today.
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